Primary | People | Ben Sun

Ben Sun

Partner, Co-CIO

Thesis

The next great consumer platform shift is here. We back founders building AI-native products that become trusted partners, removing friction, anticipating needs, and improving with every interaction to be essential to how people live, work, and connect.

About

Ben is a founder turned investor with over two decades embedded in the NYC tech scene. He backs founders who see consumer markets differently and have the grit to reshape them. A two-time founder himself with Community Connect and LaunchTime, Ben brings operator DNA to every partnership. He's been named to Forbes' Midas List of the top 100 VCs globally for the past three years.

Read More

Investments

No items found.

The venture intelligence company

Founders
Chris Freeberg
View company
Invested
2025
Stage
Pre-Seed

Altis is a venture intelligence company built to give investors higher ground. We deliver focused, timely research that combines advanced systems with experienced human judgment—helping investors sharpen conviction, pressure-test assumptions, and see further while moving fast.

Founded
2025
HQ
New York, NY
Investor
Ben Sun, Emily Man
Invested
2025
Founders
Chris Freeberg
Stage
Pre-Seed
Fintech & Enterprise AI

.svg)

The leading private network for the world's most powerful women

Founders
Alison Moore, Carolyn Childers, Lindsay Kaplan
View company
Invested
2017
Stage
Series B

Leading South Korean ecommerce platform revolutionizing online retail
Founders
Bom Kim
View company
Invested
2015
Stage
IPO

An end-to-end commerce and fulfillment platform serving tens of millions of customers across South Korea and beyond.
Founded
2010
HQ
Seoul, South Korea
Investor
Ben Sun
Invested
2015
Founders
Bom Kim
Stage
IPO

The vertically integrated operating system for dentists

Founders
Daniel Hanover, Toni Oloko
View company
Invested
2019
Stage
Series C

The all-in-one digital operating system for modern dentists, integrating intraoral scanning and automated lab work to digitize the $200B dental industry.
Founded
2018
HQ
New York, NY
Investor
Jason Shuman, Ben Sun
Invested
2019
Founders
Daniel Hanover, Toni Oloko
Stage
Series C
Vertical AI

.svg)

Direct-to-consumer wine company offering unmatched personalization
Founders
Philip James
View company
Invested
2015
Stage
Series A

Firstleaf harnesses the power of data, technology, and world-class winemaking to remove the guesswork that comes with wine selection, so wine lovers can explore risk-free.
Founded
2015
HQ
Napa, CA
Investor
Ben Sun
Invested
2015
Founders
Philip James
Stage
Series A
Consumer

The nearly invisible home gym—and new category of screen
Founders
Brynn Putnam
View company
Invested
2016
Stage
Exited

Acquired by Lululemon. A third screen for the home, delivering wellness: fitness, meditation, teletherapy, and more.
Founded
2016
HQ
New York, NY
Investor
Ben Sun
Invested
2016
Founders
Brynn Putnam
Stage
Exited
Consumer

.svg)

A leading human grade fresh pet food brand
Founders
Nick Stafford
View company
Invested
2015
Stage
Exited

Incubated by Primary, aquired by Agrolimen. Ollie is the leading omnichannel healthy alternative pet food brand, with best in class fresh and baked dog food, treats and supplements and a digital health platform to guide pet parents to better care.
Founded
2015
HQ
New York, NY
Investor
Ben Sun
Invested
2015
Founders
Nick Stafford
Stage
Exited

.svg)

The leading technology platform for the $50 billion independent pizzeria market
Founders
Ilir Sela
View company
Invested
2015
Stage
Series D

Technology that gives small pizza shops the power of big franchises. Slice's suite of products and services from online presence, digital and phone ordering, POS, supplies and marketing services allow indendent shop owners to thrive.
Founded
2015
HQ
New York, NY
Investor
Ben Sun
Invested
2015
Founders
Ilir Sela
Stage
Series D
Consumer

Modernizing medical care for pets
Founders
Florent Peyre
View company
Invested
2018
Stage
Series C

Small Door provides consumers and their pets with a reimagined vet experience
Founded
2018
HQ
New York, NY
Investor
Ben Sun
Invested
2018
Founders
Florent Peyre
Stage
Series C
Consumer

Founder Testimonial

Ben was in from day one and brought more than capital. His operational insights shaped critical decisions at Coupang. He understood the ground truth of our business and wasn't afraid to roll up his sleeves when it mattered most.

Bom Kim
Founder, CEO

Writing

A journey from incubation to industry leadership

By Ben Sun

No items found.